Incrementum Digital

Incrementum Digital · Amazon Ads audit

Audit your Amazon Ads account

Upload your bulksheet. We run the same checks Incrementum Digital uses on every account we manage. The report tells you what to review or fix, explains why, and shows the rows behind each finding.

01 / Download

How to download the bulksheet

These settings are not optional. The wrong ones produce a file that looks complete and analyzes incorrectly.

Custom range · ends 2 days agoSep 1 – Sep 30, 2026
Open Bulk operations

02 / Upload

01 / Download

How to download the child ASIN business report

Match the bulksheet date range. This file is optional. Leave it out and the parent-listing check is reported as not run.

Custom range · ends 2 days agoSep 1 – Sep 30, 2026
Open child ASIN report

02 / Upload

We send the report link to this address and use it to follow up.

United StatesUS only

This audit covers Amazon US. Other marketplaces are not available yet.

Add your brand names and product line names. Press Enter after each one, or paste a list. Line breaks, commas, and tabs all split. These terms decide which searches count as branded. A wrong list produces a wrong report, not an error.

How to download the bulksheet

These settings are not optional. The wrong ones produce a file that looks complete and analyzes incorrectly.

Open Bulk operations in the Advertising Console, or go to Sponsored ads → Bulk operations → Download Campaigns.

File name (optional)
Leave blank
Campaign filter
Export specific campaigns only

Leave unchecked so the file covers the whole account.

Date range for performance metrics
2026-09-01 - 2026-09-30

Do not pick Last 30 days. Amazon's last two days of performance numbers are still settling. Set a custom range of Sep 1 – Sep 30, 2026.

Sponsored products: Targeting and keyword filter
Enabled & Paused

Enabled-only hides paused targets that still spent.

Include
  • Terminated campaigns

    Campaigns archived after they spent still appear in the search-term report.

  • Paused campaigns

    Campaigns paused after they spent still appear in the search-term report.

  • Campaign items with zero impressions

    Structure, bid and state checks need rows that never delivered.

  • Placement data for campaigns

    Required for the placement bid-adjustment check.

  • Brand asset data
  • Sponsored Products data
  • Sponsored Brands data
  • Sponsored Brands multi-ad group data

    New-format SB campaigns live only on this sheet.

  • Sponsored Display data
  • Guidance for Sponsored products
  • Sponsored products search term data

    Required for every search-term analysis.

  • Sponsored brands search term data
  • Budget Rules Data

    Budget-rule rows are part of the account setup the report reads.

If paused campaigns are excluded, the search-term report will reference campaigns that have no campaign rows in the file. The run stops and names the missing campaigns and their spend rather than analyzing a partial account.

How to download the child ASIN business report

Use the same date range as the bulksheet. A 30-day workbook with a 7-day business report — or the reverse — makes product-line sales and ad share of sales incomparable.

Open Detail Page Sales and Traffic by Child Item in Seller Central, or go to Reports → Business Reports. In the left nav, under By ASIN, open Detail Page Sales and Traffic by Child Item.

  • Report
    Detail Page Sales and Traffic by Child Item

    Parent Item hides the child ASIN column this file is for.

  • Date range
    the same window as the bulksheet

    Joins to ad spend and sales; the pipeline does not check dates.

    Use Sep 1 – Sep 30, 2026 — the same settled window as the bulksheet.

  • Download
    CSV

    The upload accepts .csv only.

The file must include (Parent) ASIN and (Child) ASIN. If you customize columns, leave Title and Ordered Product Sales visible — they name product lines and fill total sales. Default columns already have these.

This file is optional. Leave it out and the parent-listing check is reported as not run.